Abstract ″cyber manhunt″,a way of Internet search popular in China these years,is an″ask-and-answer″device to acquire search results by collecting comments from Internet users . With more and more netizens joining in and posting comments on an issue,this type of search,originally aimed for answers only,has now become a discourse event .Its main type is the moral discourse,which appeals to emotions and value judgments .Such an event not only describes and reflects an event as it is,but also pushes its later development in reality . This fact proves its productive power . The power does not come naturally without any motivation,but is generated by ″pan-moralism″of Confucianism in China and enabled by the advantage of netizens'anonymity allowed by the Internet . With″pan-moralism″in Chinese culture,the moral discourse was recognized and developed,and made prosper by anonymity of the searchers and their net-hooligan psychology of following thecrowd .Intended originally toprotect social moralityin the discourse,″cyber manhunt″conducts anti-moral actions in reality,causing the most serious damage to individuals searched . This may be the paradox existing in Chinese-type″cyber manhunt″that is difficult to be resolved recently.
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