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Abstract Whether SMEs’ resource bricolage behavior can be noticed by stakeholders is the key to getting the legitimacy affirmation and realizing the creation of value. Based on basic view of attention, the research applies experimental research paradigm to discuss the SMEs’ resource bricolage legitimacy process from the perspective of stakeholders. Disclosing the internal relationship among government subsidy, stakeholders’ attention and resource bricolage legitimacy, the research verifies the moderating effect of SEMs entrepreneurship passion and enterprise diversity, explains the feasible way to realize optimal differentiation to elaborate the system source and implementation’s motive force of resource bricolage legitimacy.The research’s main points include: Firstly, government subsidy has promoted stakeholders’ cognition of resource bricolage legitimacy, and there are different results among different intensity of government subsidy to stakeholders’ cognition of resource bricolage legitimacy. With low government subsidy, the government subsidy has a prominent positive impact on stakeholders to increase their cognition of resource bricolage legitimacy; while with high government subsidy, there is prominent inverted U-shaped relationship between the above variables. Then, SEMs’ entrepreneurship passion and enterprise diversity can moderate the relationship between government subsidy and stakeholders’ attention positively and the moderating effect of enterprise’s diversity is more prominent. With low government subsidy, the higher SEMs’ entrepreneurship passion and enterprise diversity is, the more obvious the positive relationship is between government subsidy and stakeholders’ attention. With high government subsidy, higher enterprise’s entrepreneurship passion and enterprise diversity can push the positive effect of government subsidy to stakeholders’ attention. And it mitigates the negative effect of government subsidy to stakeholders’ attention. Lastly, resource bricolage legitimacy is a dual process of establishing consistency and uniqueness. Policy tool creates legitimacy space through establishing consistency and differentiation strategy can lead the effective distribution of stakeholders’ attention. How to “be different legally as far as possible” should be highly noticed by enterprises in conducting resource bricolage. The main creative points in the essay include broadening the research field of resource bricolage and legitimacy theory firstly. By constructing SMEs’ resource bricolage legitimacy process model, the research clarifies the system source and implementation’s motive force of resource bricolage legitimacy. At the same time, it concludes the chain transmission effect of government subsidy to stakeholders’ attention and resource bricolage legitimacy. Then, from the perspective of stakeholders, in this essay, it explores cognition processing of resource bricolage legitimacy. The research figures out the entire legitimacy cognition process, which includes receiving the key policy information passively, identifying the features of SMEs’ resource bricolage behavior and legitimating subjective judgment, helping to get more profound theory insights. Lastly, it discloses the importance of cognition-driven factor in the process of policy implementation, contributing to finding the influence of particular policy tool to enterprise’ cognition interaction and behavior interaction in the process of resource bricolage.The research discovers that the intensity of government subsidy directly decides the promotion space of stakeholders’ legitimacy cognition, and enterprise’s entrepreneurship passion and enterprise diversity are the significant strategies of fastening the process of SMEs’ resource bricolage legitimacy. The research can offer supporting evidence for government to effectively choose stimulating policy, provide reference for SEMs to choose adaptable legitimate strategy and provide new idea to maximally release the innovation, entrepreneurship and creating motive power in the whole society.
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Received: 16 October 2019
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2021, Vol. 51 
