Much of the facilities sitting literature is concerned with the phenomenon that certain services are in principle considered as beneficial to the majority of the population, but those proposed facilities to provide these services are in practice often strongly opposed by local residents. This phenomenon is popularly known as not in my back yard (NIMBY) movements. It made a start in the Western countries, but with the fast development of China's economy and its rapid urbanization in recent years, the NIMBY movements have also increased correspondingly in China. The movements that draw social concerns are the Panyu trash incinerators of Guangdong province, the Xierqi eating leftover garbage landfill project and the PX projects in Xiamen, Dalian, etc. Although most researchers in the Chinese and Western academic circles now seem to agree that this phenomenon is rather complex, and that the ″right of action,″ perception and profit are the three main reasons why people may oppose a particular local development. It is not still satisfactory on the practical level. In fact, previous studies of the causes of the NIMBY movements have always uphold the explanation framework of ″right-perception-profit.″ Although traditional framework has provided many beneficial and constructive messages for us to comprehend and overcome the NIMBY movements, there are still many problems and inadequacies. On the one hand, it has a simple and one-sided tendency, on the other hand, traditional framework ignores the new trend of extended thinking and the specific situations in China. Through the study of R city, we find that the causes of NIMBY movements has at least three dimensions of ″identity based motivation,″ ″risk opportunity motivation″ and ″media construction motivation.″ The aim is to show that it is more likely to lead to the generation of resistance behavior under the help of high mobilization characteristics, lower resistance risk, and the booster of medium. After comparing the traditional interpretation framework, we find that neither ″right″ nor ″perception″ or ″profit″ is the core motive to promote the cause of NIMBY movements. In view of this, this paper puts forward a new framework of ″Multiple Resistance.″ Under this framework, the identity of the NIMBYists, the size of the risk of the NIMBY movements and new media mobilization are the basic structure of the ″Multiple Resistance.″ And ″hierarchical trust in government″ is the deep mechanism of this framework. Firstly, ″hierarchical trust in government″ promotes the generation of resistance; secondly, ″hierarchical trust in government″ regulates the border of resistance. Compared with the traditional framework, ″Multiple Resistance″ has increasingly become the norm and priority incentives. It is also more persuasive than the traditional interpretation framework. At the practical level, it is helpful to identify the people and regions that may be able to fight against the NIMBY facilities, so that the local government can take more targeted measures. These results demonstrate that the identity of the NIMBYists, the rationality of the NIMBY facilities and the new media mobilization will play a significant part in the NIMBY movements. This finding advances the understanding of the cause of the NIMBY movements.