At present， the Chinese mass media are suffering serious crisis of confidence because of anomie. A typical case is ″New Express reporter taking bribes event″ in 2013. It is widely believed that the media should strengthen self-discipline. However， based on analysis of the social structure， Chinese media lack of real independence. The News media also lack relatively complete legal norms and ethics. And traditional media are facing the grim challenge of existence， cannot consider ethical issues. So，the root of the media anomie are the changes of social system and information ecology. These transformations also are changing the rules of the media ″self″. We have to in-depth study the possibility and real connotation of ″media self-discipline″． In fact， the media self-discipline arises from a large number of social interactions between individuals. These communication activities are the basis for the community. This is similar to the floating ″molecular cloud″， the future is not clear， at this moment， the value and significance of existence are located between the ″molecules″: close， collision or far away from each other. If people are too dense， molecular cloud will collapse. If people are too distant， it will dissipate. Society is a kind of self-discipline efforts to maintain the delicate balance of molecular cloud. Self-discipline is also a kind of individual initiative ability derived from moral intuitions． Charles Taylor believed that the individual moral intuition is the inner voice. Listening to the voice， people can know right or wrong， and the more important thing is to keep contact with true moral self. Kant early had called this moral ability ″self-discipline″. He had asserted that self-discipline is derived from free will， belongs to a congenital and synthetical judgment. However， Kant had gave the concept（self-discipline）too many privileges and made it empty. Emmanuel Levinas had described a moral attitude: facing the need of others. The idea liberates the theory of Kant's self-discipline， explain the basic motivation of moral behavior， also had expressed the final frontier of individual moral: endless moral inquire for others． So， the real foundation of media self-regulation is that individual moral awakening. In the specific period of social transformation and moral confusion， people have to face their situation. Facing others and rediscovering their moral self would help social reconstruction. First， Individual morality is the original source of power in public life. Secondly， Individuals have value of basic moral judgment and adjustment for human society. Third， People's moral judgments have universality and convergence. Finally， Individual moral always leads to the possibility of a kind of common human life. Therefore， we need to continue to explore the source of human morality， and to find a better way to build a good public life. This is also the direction of the future media and communication education．

media ethics       self-discipline； social transformation      individual morality      public life