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Abstract With the development of new technology, there emerges a new wave of global industrial revolution in recent years. America took the lead to launch the Strategic Plan for Advanced Manufacturing Countries, and Germany published the German Industry 4.0 Strategy.Britain released the 2050 strategy of British Industry, and China launched the “Made in China 2025” strategy. This is an opportunity for our country to transform from a big manufacturing country into a great manufacturing power, to gain the first-mover advantages, and to occupy the high ground of industrial competition. This has met with positive responses from tertiary education institutions where an “Emerging Engineering Education”(3E) campaign is in full swing. Relevant measures, such as the “3E Fudan Consensus”, the “3E Construction Plan (Tianda Project)”, and the “Guidelines of 3E Research and Practice Project”, have been released, providing systematic guidelines for 3E courses. Based on the “Made in China 2025” strategy and the new trend of 3E construction, new requirements and missions have been set up for the reform of higher education. The author believes that the 3E not only reflects the national strategy in nurturing talents, but also inevitably encourages the supply-side structural reform of educational publication. Traditional textbooks with fixed subject knowledge can no longer satisfy the demand of nurturing talents in the context of the big-engineering view The university publication system of textbooks is in urgent need of breaking conventions, making active adjustments and bringing forth innovative ideas to serve the overall purpose of nurturing 3E talents. The new textbooks in the big engineering paradigm should not only have digital versions of traditional textbooks and re-construct their contents, but also realize the systematic, constructive and processing features of engineering education. In view of this, the publication of textbooks in the 3E campaign should be innovated in concept, form and content in the context of big engineering view. The innovation paradigm of educational publication should be based on three aspects of big textbook view, the great textbook view, forming a new paradigm in which a big textbook view and a vivid textbook view integrate. The author believes that according to the curriculum development theory of Ralph Tyler, famous American education scholar and father of curriculum theory, the aim of education decides the content and form of education, which in turn decide the supply of educational resources. The educational publication which takes the supply of educational resources as its major mission should not only adapt to the teaching paradigm reform of the 3E curriculum, but also serve the strategic aim of nurturing talents in general. The international certified standards in the field of engineering education not only mean the high standard of the quality of talents and the new standard of educational and instructional methods, but also the high standard of the supply of educational resources and the new standard of educational publication in supplying support for students. Therefore, it is of utmost significance and value to study the transformation and innovation of educational publication in the context of constructing new engineering curriculum and from the perspective of international certification of the engineering education major. The author believes that domestic traditional publication mode of textbooks can hardly adapt to quickening paces of the educational reform of the new engineering curriculum. The educational publication industry needs to break the conventions and make bold innovation. The textbook publication paradigm must undergo the transformation from old to new concepts, from a small to an integrated macro concept, and from the fixed knowledge type to an ever-updating type of textbooks. Only in this way, can the concept advocated by the construction campaign of the 3E curriculum receive the support it deserves, and can the international standard certified by the engineering education be reached.
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