Mi ssionaries' Chinese press origi nally aimed at spreadi ng Christianity with China' s first modern magazi ne Chinese Monthly Ma gazine as an epitome of its kind . However ,in the l840s ,a new magazi ne Eastern and Western Ocean’s Monthly Investigation was published and shifted the emphasis away from Christian preaching to Western culture introduction ,which marked the shift of the aim of the religious press fromthe spread of religion to that of Western culture .Thel860s and l870s witnessed the coexistence of bot h nonreligious and religious magazi nes , while the begi nning of the 20th century saw mi ssionaries' Chinese press returned to the starting poi nt ,i .e . "regardi ng and expoundi ng Christianity as its fundamental task" .In short , mi ssionaries' Chinese press experienced an evol ution in positioning its aims - fromthe spread of Christianity to that of Western culture and then back to the starting poi nt .