This paper links metaphor to strategic management,and argues that metaphors play important roles both in constructing theoretical models and in empirically testing strategy theories .We suggest that each theoryin strategic management has its own underlying metaphor . These theories include Position School,Resource-based View and Dynamic Capability Theory,Institution Theory,Evolution and Complexity Theory,and other theories in strategic management . The corresponding metaphors with each theory belong to different paradigms,and can be used to explain distinct organizational strategy phenomena,in a way similar to the statistical a pproach in empirical research . Meanwhile,multi-paradigm metaphors have greater explanatory power than single-paradigm metaphors .It is useful,therefore,to integrate theories in strategy research . The integrating methodology is illustrated by the theory development of combing Resource-based View(RBV) and Institutional Theory (IT) to set up a comprehensive competitive advantage theory . The implications of metaphor for academic diversity and strategic management practice are also discussed .