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浙江大学学报(人文社会科学版)  2014, Vol. 44 Issue (4): 117-125    DOI:
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基于知识吸纳的物流企业能力演化机理探析
秦津娜 丁慧平
Evolution Mechanism of Logistics Firms'Competence : An Analysis Based on Absorptive Capacity
Qin Jinna  Ding Huiping

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摘要 

从惯例的角度探讨构成现代物流企业能力的关键要素,研究物流企业能力提升机理后可知,物流企业核心能力源于其运营能力和知识吸纳能力的集合,企业的能力由惯例集合及其所属资源构成。物流企业运营能力可归纳为市场识拓能力、服务管理能力、技术创新能力及网络组织能力;知识吸纳能力可归纳为外部与内部两部分。其中,运营能力是维持物流企业生存的基础能力,知识吸纳能力是更高一级的能力集合。知识吸纳能力作用于运营能力从而引发惯例演化,在惯例演化过程中管理层扮演着至关重要的角色,只有那些与公司战略匹配、通过协同效应验证及分层次选择的新惯例才会被选择并保留下来。

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秦津娜 丁慧平
Abstract

Taking into account the features of logistics,this paper discusses the key elements constituting the competence of modern logistics firms and defines them in terms of a collection of organizational routines .The core competence of logistics firms comes from the combination of operational capability and absorptive capacity (AC) .Operational capability is the basic capability of sustaining the survival of a firm .It consists of 4 sub-capabilities (market identification & development capability,service management capability,technological innovation capability and network organizing capability) together with a collection of organizational routines and relevant resources .As a higher-level capability with strategic flexibility for resource re-deployment and reorganization of routines,absorptive capacity consists of two components,namely internal and external AC capabilities . The competence of a logistics firm results from the combination of organizational routines and the resources they control at three levels :individual,operational and managerial .Research indicates that the evolution of the competence of a logistics firm,with absorptive capacity as its dominant factor,is a process during which a firm actively seeks for the variation of the routines so as to facilitate the upgrading of its capabilities .During the process,absorptive capacity plays an important role of guiding the evolution of operational capability and promoting the upgrading of the capabilities at different levels .This includes the processes of the triggering of routine,the input of new knowledge,routine variation,multi-level selection,the retention and upgrading of capabilities,and so on .Among them,external absorptive capacity dominates the input of new knowledge which is gained from the multi-level knowledge sharing pipelines in the routine interactions between the leading logistics firms and enterprise partners in the supply chain . The pipelines provide an access to the value-added knowledge of targeted customers .The new ideas and thoughts,generated by the input of new knowledge and guided by the routines of internal absorptive capacity,will lead to variations after being integrated with the existing routines of sub-capabilities and produce new routines or new sub-routines .This part of routine innovation is achieved by the participation of all the sub-capabilities of operational capability with a focus on customer value creation .As a result,new products and services options are created .However,the new products and service options are subject to the systematic routine selection process in a firm .It has been proved that when it comes to sustainable growth,logistics firms find it hard to strike a balance between customer satisfaction and investment cost .The enhancement of one sub-capability does not necessarily produce a positive correlation with operational capability . The verification of synergetic cost acts as the main solution to this problem . The new routine must undergo the″synergistic effect″test involving the four sub-capabilitiesas it is a cross-sector,multi-level systematic selection process,in which the management sector plays a crucial role .Obviously,the creation of new products and new services needs to be accompanied by the improved operational procedures and networks .Consequently,one variation of an important routine might cause the variation of the whole collection of one sub-capability,and the desired generation of synergy effect among all its new sub-capabilities literally leads to the substantial enhancement of the operational capability of logistics firms .In conclusion,the creation of new routines needs to go through the″synergistic effect″verification and″strategic fit″test by means of multi-level selection in the real world .

    
引用本文:   
秦津娜 丁慧平. 基于知识吸纳的物流企业能力演化机理探析[J]. 浙江大学学报(人文社会科学版), 2014, 44(4): 117-125. Qin Jinna Ding Huiping. Evolution Mechanism of Logistics Firms'Competence : An Analysis Based on Absorptive Capacity. JOURNAL OF ZHEJIANG UNIVERSITY, 2014, 44(4): 117-125.
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