According to the empirical study of 123 sample data of Chinese enterprises, this paper examines how organizations culture affects enterprises' NPD performance and the mediating effects of market information processing, based on the perspective of grid/group culture model in the Chinese context. The results show that: (1) the group does not significantly influence the NPD performance while the grid has a negative one(2) the grid/group of organizational culture has a significant influence on the market information processing(3) the relationship between grid and NPD performance is fully mediated by market information processing, and lower grid can promote information acquisition process, information transmission process, conceptual utilization process, and then enhance NPD performance.