Abstract：Improving business environment is not only a key to invigorating the market and promoting economic transformation and upgrading, but it is also essential to high-quality economic development. A good business environment is the soil on which enterprises depend for their survival and development. The business satisfaction and sense of gain of enterprises is an important indicator of whether the business environment is improved. Scientific and reasonable evaluation and optimization of the business environment is of great significance for a city to attract high-quality enterprises, enhance regional competitiveness and promote sustainable and healthy economic development. This study takes Hangzhou as an example, starting from the enterprise’s satisfaction to build up an enterprise business environment satisfaction index model (DBSI model) as based on the World Bank business environment evaluation index system. By investigating enterprise staff’s satisfaction with Hangzhou’s business environment in the administrative service center, this paper explores the problems of evaluation and optimization of the business environment at the city level from the perspective of enterprises. The study found that, although the current business environment in Hangzhou has shortcomings, most of the sample enterprises still believe that Hangzhou is a suitable area for investment and business activities and that the business environment in Hangzhou will be increasingly optimized. In terms of perceived quality of business environment, sample enterprises in different administrative regions have great differences in perceived quality of business environment under different indicators. In terms of enterprise satisfaction, there is still a certain gap between the current level of business environment and the ideal level of sample enterprises. On the whole, the sample enterprises’ overall satisfaction with the business environment in Hangzhou is relatively high, but compared with the ideal level expected by enterprises, there is still room for improvement in the business environment. At present, Hangzhou’s business environment still needs to be optimized in the aspects of administrative efficiency, favorable policies for enterprises, and judicial environment. In view of the above problems, this paper puts forward specific suggestions from such aspects as continuously strengthening the reform of streamlining administration and delegating power, strictly improving the supervision and management system, accurately focusing on the development difficulties of enterprises, building a transparent bridge of communication between government and enterprises, building an honest and efficient service system, and creating an equal and fair legal environment. Accelerating the digital transformation of the government and improving the efficiency level of relevant enterprising service matters are also of great significance to the improvement of the overall level of the urban business environment. This study is helpful in exploring the problems of evaluation and optimization of business environment at the city level from the perspective of enterprises, broaden the research methods of business environment evaluation, enrich the research results in the field of business environment and provide a reference for the evaluation and optimization of business environment at the city level in China.
林赛燕. 对标国际一流营商环境的企业满意度评价研究[J]. 浙江大学学报(人文社会科学版), 2021, 51(4): 75-90.
Lin Saiyan. A Study on Enterprise Satisfaction Evaluation as Against International First-class Business Environment: A Case Study of the City of Hangzhou. JOURNAL OF ZHEJIANG UNIVERSITY, 2021, 51(4): 75-90.
1 罗培新： 《世界银行营商环境评估：方法、规则、案例》，南京：译林出版社，2020年。 2 Wang Z. X.， Lou W. Q. & Pei L. L.， “Evaluation of the business environment of participating countries of the Belt and Road Initiative，” Technological and Economic Development of Economy， Vol. 26， No. 6 （2020）， pp. 1339-1365. 3 彭向刚、马冉： 《政务营商环境优化及其评价指标体系构建》，《学术研究》2018年第11期，第55-61页。 4 郑方辉、王正、魏红征： 《营商法治环境指数：评价体系与广东实证》，《广东社会科学》2019年第5期，第 214-222页。 5 张大海、祝志川： 《因子分析与熵值法下我国营商环境评价》，《财会月刊》2019年第18期，第124-130页。 6 孙萍、陈诗怡： 《基于主成分分析法的营商政务环境评价研究——以辽宁省14市的调查数据为例》，《东北大学学报（社会科学版）》2019年第1期，第51-56页。 7 张三保、康璧成、张志学： 《中国省份营商环境评价：指标体系与量化分析》，《经济管理》2020年第4期，第 5-18页。 8 陈林、周立宏： 《从自由贸易试验区到自由贸易港——自由贸易试验区营商环境升级路径研究》，《浙江社会科学》2020年第7期，第12-19页。 9 江静： 《制度、营商环境与服务业发展——来自世界银行〈全球营商环境报告〉的证据》，《学海》2017年第1期，第176-182页。 10 张景华、刘畅： 《全球化视角下中国企业纳税营商环境的优化》，《经济学家》2018年第2期，第54-61页。 11 肖文、韩沈超： 《地方政府效率变动对企业“走出去”的影响——基于2004—2012年省级面板样本的检验》，《浙江大学学报（人文社会科学版）》2016年第1期，第186-196页。 12 杨进、张攀： 《地区法治环境与企业绩效——基于中国营商环境调查数据的实证研究》，《山西财经大学学报》2018年第9期，第1-16页。 13 王正新、周乾： 《营商环境如何影响中国企业对“一带一路”沿线国家直接投资》，《财经论丛》2019年第9期，第42-51页。 14 宋林霏： 《世界银行营商环境评价指标体系详析》，天津：天津人民出版社，2018年。
2021, Vol. 51 
