There are a number of important technological changes in the history of human civilization . They often bring about revolutionary significance in the development of media . Mobile newspapers,digital journals,e-books and many other new media forms mark the arrival of the digital media age .New media technology has changed the form of newspapers,periodicals and books,as well as the way in which communication and cultural transmission take place .The great impact of new media turns out to be very similar to that of theory of cultural transmission pattern proposed by an anthropologist,Margaret Mead . The development of digital print media makes the experience of the new generation different from the previous ones,which reflects a reverse socialization procedurein Post-figurativeculture .The reasonfor Post-figurativeculture to turn into a new mode of cultural transmission is that changes in the world are always caused by the people who want to subvert the traditional ideas and concepts . In addition,the change in cultural transmission mode will influence the pattern of cultural production .