Abstract：In recent years, various government ministries and commissions have successively issued relevant opinions and proposals, constantly emphasizing the supporting role of technology in cultural construction to release new drivers of Chinese culture through the integration of culture and technology. In consideration of the importance of cultural heritage in cultural value and the urgency of protection, it is usually the primary application object of digital methods. Based on the current overall development trend, this field has gradually shifted from digital preservation to digital cultural innovation, and the latter has also become an important task in China’s medium and long-term development plan. Adopting the research method of bibliometrics, combined with the results of literature research and typical cases in the industry, this paper sorts out the development context and perspective of “digital cultural innovation”, and clarifies the role and task of design in innovation.
Firstly, from the literature review of cultural heritage digitization in the past twenty years, the changing role of design can be concluded as from the edge to the center. There are three stages in the digital field of tangible cultural heritage, which are the datalization of cultural heritage, the development of digital technology and data display, and the multiple data forms and in-depth data mining. There are four stages in the digital field of intangible cultural heritage (ICH), which are on-site field study and digital archiving of ICH, co-construction and dissemination of network-based digital platform for ICH, digital interactive experience of ICH based on kinesthetic and somatosensory technologies, and reflection on ICH digitization and research on sustainability. Taking these two fields into consideration, with the help of technology, digital culture has achieved remarkable results in three aspects: digital reconstruction technology, cultural big data stock, and digital innovation tools and platforms. On this basis, digital culture urgently needs a leap forward from “quantity” to “quality”, and tap the social application potentials more deeply. Under this goal, the application advantages of design are becoming more and more obvious. Its main fields of participation include applying immersion technology to improve the accessibility of digital culture, carrying out collaborative cooperation to promote the reuse of digital culture, and mobilizing public participation to promote the reflection of digital culture. Design has become an important part of participation in multidisciplinary and cross-disciplinary collaborative innovation.
Secondly, design engagement drives a shift in the perspective of cultural concerns from objects to connections. According to bibliometric analysis, design participation in digital cultural innovation mainly includes six aspects. From the perspective of design innovation of the cultural experience for mass users, it includes three aspects: digital heritage information system design for differentiated user behavior, offline multi-sensory and cross-media interactive experience design of digital heritage, and IoT-based intelligent space design for cultural heritage. From the perspective of promoting the development of digital cultural ecology by design, it includes three aspects, namely, the digital narrative of cultural heritage based on community and history, the cultural consumption and digital marketing of digital heritage, and the evaluation and reflection of digital cultural value driven by technology. Through the processing and utilization of cultural data, the design enhances the creation of phygital experience integrating online and offline, and promotes the dual-track innovative development of digital culture between industrial and public through reasonable cultural value evaluation. Compared with many disciplines involved in the cultural heritage digitization, design participation is not only concerned with the value of cultural heritage as “objects”, but more importantly, with the creation of multiple “connections” around it, including the connection between cultural objects and historical background and contemporary society, the connection between physical objects and digital contexts, and the connection between different cultural subjects.
郭寅曼、季铁、田启俊. 文化科技融合下的数字文化创新设计研究——基于Citespace的知识图谱分析[J]. 浙江大学学报(人文社会科学版), 0, (): 1-.
Guo Yinman Ji Tie Tian Qijun. A Study of Design for Digital Cultural Innovation under the Integration of Culture and Technology: A Knowledge Graph Analysis Based on Citespace. JOURNAL OF ZHEJIANG UNIVERSITY, 0, (): 1-.
